Campaign Planning and Logistics


We receive a budget and brief from you, the client. Taking into consideration such things as the geographic areas that will be covered, number of stores that will be targeted and number of days required we devise a cost effective solution for your campaign. Our service can include the booking of venues, the provision of promotional material, feedback questionnaires, level of promoter used, training of promoters, preparation of training material and level of supervision.

Preparation and Training

You provide us with product information and other general information that the promoter will need. We prepare the promoter training manual and briefing notes. Next we train the promoter, making sure that they understood what is expected of them and have a thorough knowledge of the product(s) on promotion. Feedback questionnaires are also developed and the promoters are trained to use them. In addition, all promoters receive extensive training in sales and promotional etiquette.


Your precious activation material can be stored in our warehouse. We store POS material, branded clothing, product stock and food preparation tools. Extensive freezer space is also available for frozen food samples.

Brand Activation

Depending on the nature of the promotion, the promoters receive their promotional material before the first day of their promotion. On the day, they arrive at their assigned venue ahead of time to set up. The product is promoted in accord with the training and guidelines provided. Feedback from customers is noted. If required, relevant information regarding competitors is also noted.

In certain instances the promoters are given a daily sales target. The extent to which the target is met or exceeded assists with measuring the success of the campaign.

Supervisors visit the brand activation site to confirm promoter’s presence, check the promoter’s level of product knowledge, resolve on-site issues, and take photos for visual feedback. Mystery shoppers also provide valuable feedback.

Taste is king. Allowing consumers to taste and trial food products leads to increased sales and market penetration, growing your market share.

We have mature male and female promoters who have experience preparing and cooking food samples. They are trained to engage with the consumers, encouraging them to try the food, answering questions and offering advice. We will use your recipe ideas or provide our own.

The sampling mechanic

Promoters cook the food samples in an electric frying pan which has been lined with foil sheets, using the recipes provided and rehearsed. Other equipment can be used, if you require a different method of preparation.

In most cases food samples are prepared fresh on the day of the activation. The product is served in a sampling cup with a sampling fork or spoon, or with a toothpick and serviette. Promoters are trained to drive the sales of your products in store, directing consumers to the product on the store’s shelves.

Promoters can also be trained to direct consumers to your social media and web sites.

Our feedback reports are tailored to meet the needs of our customers and the activation event or campaign. Weekly reports include information from promoter feedback questionnaires, supervisor feedback and promoter ratings, and visual feedback from photographs. We analyzed and consolidate these reports to provide an overall campaign report when the activation has concluded.

We also provide feedback on any Red Flag issues that are revealed during the activation.

Find Out More About What We Do

What Our Customers Say About Us

Hi Nicky, Thank you for sending the lovely blonde lady to Tops the weekend. [Our team] was very impressed with her and hopes she will be doing the next 2 weekends there. JC le Roux
The promoter at Dischem Canal Walk exceeded her 2-day target of R10 400 by R7550. The promoter at Edgars Canal Walk reached her daily target of R3000 3 days in a row. ◦ The promoter at Foschini Canal Walk was offered a permanent position at Foschini as a sales representative for Bacher and Co. The promoter for Red Square Canal Walk sold 17 units for Bacher and Co. in 4 days and received raging reviews from the store’s department manager. Dischem, Canal Walk
This young lady is the BEST promoter we have received from you guy's, and I would like to have her back in store ASAP. She is so helpful and very proactive. She approaches customers, does add on sale's, does some fragrance spraying at the front door till she see's an opportunity at her fragrance bay. To be honest I am speechless. She blew me away with selling skills. Over the past 4 days she sold 17 units for the brand. That is way more than any of the other promoters did. I want her back in store. She neat, professional, presentable, and not afraid of doing or trying something new. She is an ASSET to you and me!Red Square, Canal Walk
I have had raving reviews from Dischem Canal Walk for the below: I was overwhelmed by the response from several staff members as well as management saying that Laa’iqah Barendse is the best promoter they have ever had!!!! Coming from Dischem, this is a huge feather in your cap so thank you very much. Please can you book this same lady for all the days that Dischem Canal Walk have a promoter. They have asked me several times now. Bacher and Co.

Get in Touch

Feel free to contact us with any questions or feedback.