Planning Your Brand Activation

The objective of any brand activation is to strengthen your brand image and key brand message. The aim is to increase brand awareness and increase product sales. We do this by creating a memorable promotion, so that your product or brand will stay at the top of the consumers mind.

At the same time we need to get maximum impact while minimizing the cost of the campaign.

We can step in to help you at any stage of your campaign, from concept to post campaign report back. Working with your budget, your brief and your contact point, we identify the key objectives of the campaign. Next we plan which geographic areas to include, what elements are required, how many locations to target and how many days are required.

In an effort to provide you with a cost effective solution to your campaign, our service can include providing promotional material, feedback questionnaires, preparation of training material and training of promoters, degree of supervision required and level of promoter used. The success of the campaign can also be tracked through sales targets.

Working with you, stores or venues are booked, all the point of activation material, including branded elements and clothing, is ordered, prepared and stored in our warehouse.

We need you to give us all the information the brand ambassador will need for a successful interaction with your customers. We will use this to prepare briefing notes and a training manual.

Our casting grid provides you with an opportunity to review the level of promoter we will use for the campaign. The promoters selected as your brand ambassadors receive specific training in what is expected of them in activating your brand. We ensure that they have a thorough understanding of the product(s) they will be promoting.

Keeping in mind the campaign objectives, we will prepare promoter, supervisor and mystery shopper feedback questionnaires.

Before the big day, the activation material is distributed to the promoters. They will either collect it from our warehouse, or from a central point in their area. Bulky or heavy items will be delivered to the activation site.

The brand ambassadors arrive at their assignment early, to set up. They engage with customers, promoting the product as they have been trained to do. Feedback from the customer is noted. Relevant information regarding competitors is also noted if required. Where the promoters have been given a daily sales target, sales are also monitored.

Supervisors oversee the promoters or event staff. They will visit between 80%-90% of the sites activated. Their duties include confirming that the promoter is present, checking promoter’s level of product knowledge, resolving any on-site issues and putting procedures in place to deal with any further issues. Photographs are also taken for visual feedback.

Mystery shoppers observe and interact with the promoter anonymously. Armed with knowledge of the product and campaign, they test the promoter’s product knowledge and promotion skills.

Feedback questionnaires tailored to the campaign, and used by the supervisors, mystery shoppers and promoters to gather information regarding the success of the campaign. Depending of the nature of the campaign, we combine this information with feedback from the store, sales targets and interactive photographs to provide you with comprehensive campaign feedback.

Find Out More About What We Do

What Our Customers Say About Us

Hi Nicky, Thank you for sending the lovely blonde lady to Tops the weekend. [Our team] was very impressed with her and hopes she will be doing the next 2 weekends there. JC le Roux
The promoter at Dischem Canal Walk exceeded her 2-day target of R10 400 by R7550. The promoter at Edgars Canal Walk reached her daily target of R3000 3 days in a row. ◦ The promoter at Foschini Canal Walk was offered a permanent position at Foschini as a sales representative for Bacher and Co. The promoter for Red Square Canal Walk sold 17 units for Bacher and Co. in 4 days and received raging reviews from the store’s department manager. Dischem, Canal Walk
This young lady is the BEST promoter we have received from you guy's, and I would like to have her back in store ASAP. She is so helpful and very proactive. She approaches customers, does add on sale's, does some fragrance spraying at the front door till she see's an opportunity at her fragrance bay. To be honest I am speechless. She blew me away with selling skills. Over the past 4 days she sold 17 units for the brand. That is way more than any of the other promoters did. I want her back in store. She neat, professional, presentable, and not afraid of doing or trying something new. She is an ASSET to you and me!Red Square, Canal Walk
I have had raving reviews from Dischem Canal Walk for the below: I was overwhelmed by the response from several staff members as well as management saying that Laa’iqah Barendse is the best promoter they have ever had!!!! Coming from Dischem, this is a huge feather in your cap so thank you very much. Please can you book this same lady for all the days that Dischem Canal Walk have a promoter. They have asked me several times now. Bacher and Co.

Get in Touch

Feel free to contact us with any questions or feedback.