We have a large database of well-trained and experienced promotional staff. Our rigorous promoter selection process ensures that only the best promotional staff are chosen to match the campaign brief.
Our promoters have worked as brand ambassadors for some of South Africa’s most loved brands, including:
We also have promoters who are skilled in activating household goods, equipment and product service offerings. We pride ourselves in our team of food product promoters, who are able to prepare food samples in-store for the customers to enjoy.
All our promoters receive training as soon as they join us and before they are sent to any activation. Induction training sessions are held regularly, and extensive further training is also provided in sales and promotional etiquette.
When a person has been selected as brand ambassador for a campaign, specific training is provided. Manuals and appropriate documentation is prepared, providing information about the brand or product, the mechanics of the promotion and the elements that will be used during the activation.
We role-play during training to present the trainees with real life situations, and the skills to demonstrate the product effectively in those situations. The campaign manager and your representative can be present to observe or assist with this training.
Proactive supervisors are available in all geographical areas. They will oversee promoter or event staffing and will visit 80-90% of the sites activated. Supervisors are equipped with campaign information and the promoter manuals used for the activations they supervise.
It is the duty of the supervisors to confirm that the promoter is present, check the promoter’s level of product knowledge, and assign a promoter rating for the client feedback report. Any on-site issues are resolved in real-time and improvements or special instructions are put place to avoid further issues. Photographs are also taken to provide visual feedback.
Mystery shoppers, also equipped with campaign information and promoter manuals, are also used to test the promoter’s product knowledge and promotion skills.
Campaign managers receive feedback on promoters and the promoter ratings from supervisors and mystery shoppers. This information is included in the campaign feedback.
Feel free to contact us with any questions or feedback.